JMI Bathrooms creates outstanding bathrooms, and kitchens that form the centrepiece of a home. With their teams of in-house tradesmen, work is properly coordinated, and quality is ensured. Whatever requirements you have for a kitchen or bathroom refresh or transformation, they can help.
Bathroom and kitchen suppliers growing online
A leading bathroom and kitchen designer headquartered in Bristol wanted to raise their online profile, and generate more website visitors and leads.
JMI Kitchens and Bathrooms wanted to showcase their innovative designs, attract new customers to their showrooms, and increase website enquiries to support their continuing growth by word-of-mouth recommendation.
Local search engine optimisation, content marketing and on-page optimisation
- Optimisation of pages for users and for search engines
- Growing brand presence with citations
- Creative branded content including design guides and infographics improved on-site user experience and built links
- Reviews were carried out to enhance the user experience
Organic search dominates new business leads
A high proportion of new business comes through the website with significantly increased online visibility both in search engines and other online traffic sources.
A combination of great content and user experience has improved site engagement metrics, including bounce rates and the average time on site.